Paramount Close to Dropping Nielsen TV Ratings in Contract …
WEBSep 26, 2024 · Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, according to two...
Paramount And Nielsen Hit Contract Impasse As CBS News Gets …
WEBOct 1, 2024 · Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday night. As of 12:01 a.m. ET on Tuesday, no contract was in place between...
Paramount, Nielsen Without TV Ratings Contract in Dispute
WEBOct 1, 2024 · Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant
Paramount's TV Ratings Partnership With Nielsen Expires Over
WEBThe TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 vice presidential debate hosted by CBS.
Paramount Global Is Going Without Nielsen Ratings (For Now)
WEB5 days ago · On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast network CBS and such...
Paramount, Nielsen fail to reach new ratings contract - Axios
WEB6 days ago · Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ratings, especially for live events.
How Paramount’s Nieslen Dispute Could Impact CBS News’ Vice ...
WEBCBS News might have trouble providing a full accounting of viewership for the VP debate due to the dispute between Paramount Global and Nielsen.
Paramount may drop Nielsen—what it means for advertisers
WEBSep 30, 2024 · Paramount’s threat to drop Nielsen ratings on Oct. 1, as part of a contract standoff with the measurement giant, raises questions about whether the ad industry is ready to trade on a new...
Paramount Global (NASDAQ:PARA) Officially Departs Nielsen …
WEBParamount blamed Nielsen for the split, noting that the ratings service had “…severed our long-standing measurement partnership with its unacceptable demands, including substantial price...
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEBSep 26, 2024 · Paramount Global is considering potentially dropping its partnership with Nielsen as the two parties continue talks about renewing their current contract ahead of a deadline this coming Monday.