AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a …
Comcast Buys FreeWheel, Video Ad Platform Will Be A Standalone …
WEBMar 6, 2014 · Comcast will acquire video ad-serving platform FreeWheel, the companies confirmed Thursday. The development comes just weeks after the cable giant made public its intent to acquire Time Warner Cable for $42.5 billion.. TechCrunch first reported the news, and Re/code confirmed Thursday it’s a done deal and pegged its value at approximately $360 million.
AdExplainer: The Difference Between AVOD and FAST
WEBMay 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on-demand (AVOD) is at the behest of the user, who initiates individual viewing sessions that generate inventory in which to serve personalized advertising. The UX of AVOD vs. FAST.
Nielsen Acquires Data Platform eXelate For Estimated $200 Million
WEBMar 4, 2015 · Nielsen has acquired data-management technology platform and exchange eXelate, the companies announced Wednesday. The deal is a major foray into the programmatic arena for TV-centric researcher Nielsen, which has been looking for ways to accelerate its digital audience intelligence. Terms of the deal were not disclosed, but AdExchanger sources estimated the transaction price at close to $200 […]
AdExplainer: What Is Supply-Path Optimization (SPO)?
WEBApr 25, 2022 · Simply put, SPO is about buyers identifying the most efficient connections and using them to transact with sellers. The goal is to stop buying through inefficient or expensive paths to supply. “SPO is really just making deliberate choices about which auctions to participate in and which ones to ignore,” said Jounce Media Founder and ...
AdExchanger's Programmatic I/O New York 2022
WEBOct 17, 2022 · AdExchanger has secured a block of hotel rooms at the Marriott Marquis New York as a convenience to our PROGRAMMATIC I/O speakers and attendees. The discounted room rate is $299 (plus applicable taxes and fees) and is based on availability for reservations made prior to September 24, 2022 when the room block closes.
Programmatic I/O 2024 New York - AdExchanger
WEBSep 23, 2024 · 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations. 4:20 PM-4:30 PM: Takeaways. Ticket Options: Add to Programmatic I/O Conference Pass: $395. Workshop Only: $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page) Scott Messer. Rev Ops Leader, Media Operator, Ad ...
MediaMath Owes $100+ Million To At Least 200 Companies
WEBJul 3, 2023 · When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.. According to the filing, MediaMath has between $100 million and $500 million in liabilities.It has estimated assets of somewhere within that same range and owes money to between 200 and 999 creditors. These are mostly names that would be familiar to anyone in ad tech ...
Amazon To Acquire Sizmek Ad Server And DCO Business
WEBMay 31, 2019 · Updated at 11:50 EDT. Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for ...