Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...