A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Having covered this week's Jaguar controversy, let me take you for a secret peek behind the company's car-launch curtain to ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
The bold new future of Jaguar involves chasing trends and grotesque designs.
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
I've been covering the auto industry for about a dozen years now, and I can't remember the launch of a new car or brand that ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...