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Jaguar, Rebrand
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in an empty and therefore extravagantly visual way by jumping at overt DEI visual language,” observed Dr. Martina Olbert, founder and CEO of Meaning. Global and a preeminent authority on brand meaning.
Who is Gerry McGovern? The man behind the Jaguar rebrand
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with Land Rover in 2013 and is owned by Tata Motors. Why? McGovern is no random executive.
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
1d
Jaguar Type 00 concept first look: Refreshing or revolting?
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
22h
on MSN
Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Torque News
1d
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
1d
on MSN
How Jaguar lost its way - long before that controversial advert
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
3d
on MSN
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Newsweek on MSN
5d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
23h
A designer has 'fixed' the controversial new Jaguar logo
By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...
Torque News
1d
I Think The Jaguar Type 00 Would Make a Decent Car Under The Right Brand, But Jaguar Isn't The Right Brand For This Car
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...
2d
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
17h
Type 00 Marks Jaguar’s Electrified Future with Art, Innovation and Exuberant Design
Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...
5d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
5d
on MSN
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
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Type 00
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