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Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar Abandoned The Language Of Luxury In Its Rebrand
Olbert continued, “The old Jaguar logo made the brand look noble, timeless and statuesque – an object of desire. Now it’s misappropriated the visual language of many other r
Who is Gerry McGovern? The man behind the Jaguar rebrand
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with Land Rover in 2013 and is owned by Tata Motors. Why? McGovern is no random executive.
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
1h
on MSN
Why Jaguar’s rebrand is turning long-term customers away
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
Goodwood
25m
A captivating Jaguar concept? The XJ220 is this way | Thank Frankel it’s Friday
Because not only can I remember the day back in October 1988 when Jaguar unveiled another concept at the British ...
1d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Newsweek on MSN
2d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
2d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
2d
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
3d
Alleged Leaked Pics of Jaguar’s New Electric Vehicle Reveal a Car With No Rear Windshield
The bold new future of Jaguar involves chasing trends and grotesque designs.
3d
on MSN
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
2h
on MSN
Jaguar boss says firm's next EV will be ‘most powerful Jaguar ever’
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
1d
on MSN
Hate the new electric Jaguar? Then buy one of the current ones
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
2d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
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