Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero ...
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
The bold new future of Jaguar involves chasing trends and grotesque designs.
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...