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Jaguar reveals 1st concept car
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar reveals first concept car after controversial rebrand
CNN By Jack Guy, CNN British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said it was “introducing an unmistakable,
2h
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
23h
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Newsweek on MSN
2d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
1d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Hosted on MSN
3h
Larry Printz: Why Jaguar trashed everything you know for something new
MIAMI BEACH — Art Basel opened on Friday, the penultimate event of Miami Art Week, when South Florida plays host to 20 ...
3d
Alleged Leaked Pics of Jaguar’s New Electric Vehicle Reveal a Car With No Rear Windshield
The bold new future of Jaguar involves chasing trends and grotesque designs.
3d
Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
7h
on MSN
Jaguar boss says firm's next EV will be ‘most powerful Jaguar ever’
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
3d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Racer
1h
Jaguar looks to build on last season’s Formula E breakthroughs
There’s no denying that the past season of Formula E was a huge success for Jaguar. A teams’ world championship and the ...
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Related topics
Electric vehicle
Type 00
Woke
Miami Art Week
rebranding
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