There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... to ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.
A prancing cat will be embossed on the side of its cars instead. One user on X said: “Jaguar’s rebrand launch just failed before takeoff.” Another said: “I can’t actually believe this is ...