There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
"Jaguar's performance over the past 10 years has been challenging," Rawdon Glover admitted in a previous BBC interview. He ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to ...
Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Notably for a car company, there are no cars in the ad ... Conservative personality Ian Miles Cheong ripped into Jaguar's new ...