There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... to ...
Notably absent: any actual cars. For decades, Jaguar’s logo—a snarling ... raised on Teslas and sustainability hashtags.
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial ...
This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.