Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Notably absent: any actual cars. For decades, Jaguar’s logo—a snarling ... raised on Teslas and sustainability hashtags.
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... to ...