There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... to ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...