Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
"Jaguar's performance over the past 10 years has been challenging," Rawdon Glover admitted in a previous BBC interview. He ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to ...
A prancing cat will be embossed on the side of its cars instead. One user on X said: “Jaguar’s rebrand launch just failed before takeoff.” Another said: “I can’t actually believe this is ...