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New Jaguar car redesign sparks more 'woke' backlash
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric vehicle leaked online Monday.
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
Jaguar Unveils 'Type 00' Concept Car Amid Controversial 'Woke' Rebrand
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars
4d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
3d
on MSN
Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
5d
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
8d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
5d
on MSN
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
5h
on MSN
Designer's TikTok 'Fixing' Jaguar's New 'Woke' Logo Hits 2.2M Views—Outperforming Jaguar's Own Post
As luxury car brand Jaguar rolled out its controversial rebrand effort, a recent TikTok video has gone viral after a designer ...
14d
on MSN
Lifelong Jaguar customer troubled by 'baffling' 'woke' rebrand: 'Going in a very sad direction'
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
12d
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Newsweek on MSN
1d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
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