Jaguar, Rebrand
Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything and the value of nothing. The very reason why the leaping cat motif, which has been a feature of Jaguar cars for almost a century,
Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
The new ad campaign leaves out the main attraction—its new electric cars, and also ditches its iconic big cat logo. ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
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