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Jaguar, Rebrand
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
'Trust and reserve judgement' on rebrand, says Jaguar
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.
Why Jaguars Rebrand Is (Possibly) A Stroke Of Genius
Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.
7m
Campbell’s drops soup from name, Jaguar rebrands: Why? What does it mean?
The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...
https//carbuzz
27m
This XJ220 With Ford GT Power Would Make Jaguar Cool Again
Once the world's fastest car until the arrival of another British powerhouse, the Jaguar XJ220 gained its renown from its ...
2d
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Car Dealer Magazine
4h
Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
abp LIVE
2h
Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
2d
on MSN
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
2h
on MSN
'Copy Jaguar': Nothing pokes fun at Jaguar’s new logo, but hints at future collaboration
Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...
2d
on MSN
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
2d
on MSN
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
4d
on MSN
Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
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Elon Musk
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