Amazon has finalized its acquisition of rival Indian streamer MX Player. Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a consider amount less than seller Times India paid for MX Player back in 2019.

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX Player. The merged platform has over 250 million unique users in India, according to Amazon.

Amazon did not disclose the valuation of the acquisition. The merger aims to make premium-free entertainment accessible to a larger audience.

The main goal behind MX Player and miniTV's merger is to bring premium-free entertainment to a larger audience. "With this acquisition, Amazon is merging two of India's most popular free AVOD (or ad-supported video on demand) services - MX Player and Amazon miniTV into one service - Amazon MX Player," an official release from the company said.

Amazon on Monday said it has acquired free streaming OTT platform MX Player and merged it with its content streaming service miniTV to launch 'Amazon MX Player'.

Amazon is to purchase “select assets” from the Times International-owned MX Player. This includes the MX Player app, which will merge with its ad-supported OTT platform in the Indian market, Amazon miniTV, to create Amazon MX Player. The merged platform has over 250 million unique users in India, according to Amazon.

Amazon is merging two of India's free AVOD (or ad-supported video-on-demand) services, MX Player and Amazon miniTV into one service, Amazon MX Player.

Amazon has announced its acquisition of select assets from Times Internet-owned MX Player, including the MX Player app, which will merge with its ad-supported video-on-demand service, Amazon miniTV, to create Amazon MX Player.