The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...
The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing ...
Jaguar will cut its current network of showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of ...
The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding ...
The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...