With few exceptions, the updates all leverage AI in an effort to create a more personalized and powerful experience for users.

Bing, the other service for which Microsoft introduced new AI features today, is receiving a capability similar to Think Deeper. It’s accessible through a new “Deep search” button on the search results page. Selecting the option configures Bing to generate detailed natural language response to user questions.

Microsoft Bing also brings a generative search feature. This is one of the features that much of the tech world opposes; when you do a search online, rather than getting a list of

Google started rolling out AI-powered search results in May. The feature immediately started suggesting people should eat glue and rocks, among other incorrect information. Hopefully, Bing won't do the same, but there's always the chance with generative AI.

Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models.