Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...