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Jaguar, Rebrand
Jaguar Abandoned The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in an empty and therefore extravagantly visual way by jumping at overt DEI visual language,” observed Dr. Martina Olbert, founder of Meaning.Global and a preeminent authority on brand meaning.
Who is Gerry McGovern? The man behind the Jaguar rebrand
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with Land Rover in 2013 and is owned by Tata Motors. Why? McGovern is no random executive.
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
New logo, new concept car
Jaguar Reveals First Car of New Design, Engineering Era
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new vehicle, the Type 00, is an exaggerated two-door grand tourer (GT) that nods toward the company's future four-door GT, which is slated to arrive in 2026.
New logo, new concept car, for Jaguar
A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy of Exuberant Modernism” following the debut of its new brand identity.
Dezeen Agenda features Jaguar's Type 00 concept car
The latest edition of our weekly Dezeen Agenda newsletter features Jaguar's unveiling of an electric concept car in Miami. Subscribe to Dezeen Agenda now. British carmaker Jaguar's reveal of its Type 00 concept car sparked online controversy and drew mixed reactions,
22h
If you're upset about the new Jaguar design, you're already missing the point
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
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19h
Jaguar makes a statement with first look at new, mysterious model: 'A complete reimagining'
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
9d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
9d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
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Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
2d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
5d
on MSN
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
3d
on MSN
Jaguar's Type 00 Concept Pushes Its Radical Rebrand Even Further
The Type 00 is a giant two-door with a general profile that harkens back to cars like the 1948 Alfa 6C 2500 Competizione ...
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19h
Jaguar UK sales nosedive 53% as brand halts new models; Land Rover grows 3% in November
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
1d
on MSN
I've seen the new Jaguar up close - it is chunky and bulky, but what's wrong with that?
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
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