To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
The Type 00 is a giant two-door with a general profile that harkens back to cars like the 1948 Alfa 6C 2500 Competizione ...
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...