Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...