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Jaguar releases 'fearless' Type 00 concept
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”,
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar Reveals First Car of New Design, Engineering Era
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new vehicle, the Type 00, is an exaggerated two-door grand tourer (GT) that nods toward the company's future four-door GT, which is slated to arrive in 2026.
9d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
9d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
cnbctv18
6h
Jaguar UK sales nosedive 53% as brand halts new models; Land Rover grows 3% in November
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
1d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
5d
on MSN
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
1d
on MSN
I've seen the new Jaguar up close - it is chunky and bulky, but what's wrong with that?
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
Opinion
1d
on MSN
Opinion
Resurrecting Jaguar Is the Hardest Job for a Designer
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
NBC New York
1d
How Jaguar plans to save itself
Jaguar
Land
Rover
hit an annual sales record in 2017. Though that was largely thanks to the success of
Land
Rover
's ...
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