To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group ...
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...