Oxford University Press said the phrase "brain rot" gained "new prominence in 2024," with its frequency of use increasing 230% from the year before.

Oxford University Press has declared its word of the year for 2024 after the phrase saw a staggering 230 percent increase in usage.

The Oxford University Press -- the publishing house of the University of Oxford -- announced that "brain rot" is the 2024 Word of the Year after more than 37,000 votes and an analysis of its use, particularly online.