Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...

The Publicis Groupe agency was selected to handle creative for A1rwater, which was founded in Abu Dhabi, United Arab Emirates ...

Some of 2024’s best musically driven campaigns essentially created soundtracks for life, with several ads using music to ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.