Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...
The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...
With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...
From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...
Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...
Google is out with a new TV ad showcasing its AI platform, Gemini, as part of a campaign for the tech giant’s latest Pixel ...
Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...
Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.