Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.

“Wicked” collected an additional $50.2 million at the international box office, bringing its global tally to $164.2 million. It marks the biggest worldwide opening for a film based on a Broadway show, supplanting another Universal musical, “Les Miserables,” with $103 million in 2012.

Universal’s Wicked achieved strong domestic box office success, setting records as the largest 2024 opening for a non-sequel film. It also reached key milestones for a Broadway musical adaptation. The film performed well globally,