“Holiday Touchdown: A Chiefs Love Story,” Hallmark’s snow-packed Swiftie-bait about two people looking to score, was at times about fruitcake as much as football, which was appropriate for this oddly sweet and sometimes confounding confection of a film. But unlike fruitcake, this is what the people want.

Romance and football fans are getting a real gift this weekend from Hallmark’s newest Christmas movie, Holiday Touchdown: A Chiefs Love Story. Starring Hunter King and Tyler Hynes, the NFL-produced Hallmark film follows the team’s biggest fan as she competes with her family to win the Chiefs’ biggest fan competition and falls for the team’s director of fan engagement along the way.

Andy Reid and his wife Tammy stunned on the red carpet at the premiere of ‘Holiday Touchdown: A Chiefs Love Story’ on Saturday.