Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's rare that a rebrand gets everyone from branding experts to Elon Musk talking,
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
'Controversial and Confusing': Jaguar Rebrand Draws Mixed Sentiments From Car Enthusiasts, Marketers
Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with them - so where does rebranding leave these iconic companies and their fans?
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Louis Vuitton ‘worse than Jaguar rebrand’ for post about Roger Federer and Rafael Nadal
Federer and Nadal were once fierce rivals in tennis but are now close friends, having dominated the sport together for around ...
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Jaguar's rebrand: Bold leap or tradition killer?
The rebranded logo features a minimalistic and sleek visual identity revealed at Miami Art Week. Jaguar stated that they’re ...