Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
'Controversial and Confusing': Jaguar Rebrand Draws Mixed Sentiments From Car Enthusiasts, Marketers
Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Newsweek on MSN8d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with them - so where does rebranding leave these iconic companies and their fans?
Louis Vuitton ‘worse than Jaguar rebrand’ for post about Roger Federer and Rafael Nadal
Federer and Nadal were once fierce rivals in tennis but are now close friends, having dominated the sport together for around ...