Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

An American Ghost Town in the Amazon Jungle | Mysteries of the Abandoned | Science Channel Egyptian pyramids were built using ...

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

On Monday, Jaguar may become the coolest car company on the planet or prove right doubters who are warning ‘go woke, go broke ...

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...