Watkins shared her excitement about partnering with State Farm and how the holidays bring her family together over soul food favorites.

A lot of us were excited to just kind of come out and redeem ourselves on the floor,” said Juju Watkins, who led USC with 20 points on 7-of-13 shooting, including two three-p

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

As Watkins' stock rises, her coach—Lindsay Gottlieb—is looking ahead to the star's far future. In a piece published Wednesday afternoon, Gottlieb told Luca Evans of The Orange County Register that she wanted Watkins to own a WNBA team someday.

From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned her to become a “transcendent athlete.”

USC Trojans star JuJu Watkins is keeping her eyes on the big prize this 2024-25 college basketball season. While Watkins is making the most of the NIL system, as highlighted by her recent endorsement deal with insurance brand State Farm, it doesn't mean she's not focusing on the important task at hand.

Southern California’s JuJu Watkins reached 1,000 career points in the second fewest amount of games in NCAA Division I history during the second half against Santa Clara.

Saturday will be a huge day for Trojan athletics on NBC. At 1 p.m. Pacific time, the network will air the USC women’s basketball team’s early-season top-five showdown with Notre Dame. Then at 7:30 p.m.

University of Southern California star JuJu Watkins is taking over as the face of college basketball. Driving the news: State Farm has signed Watkins to an NIL deal. This is the second-ever student-athlete partnership for the insurance company,