As Watkins' stock rises, her coach—Lindsay Gottlieb—is looking ahead to the star's far future. In a piece published Wednesday afternoon, Gottlieb told Luca Evans of The Orange County Register that she wanted Watkins to own a WNBA team someday.

USC coach Lindsay Gottlieb asked Iowa leaders how they handled Caitlin Clark's time in the spotlight as she supports Trojans star JuJu Watkins.

A lot of us were excited to just kind of come out and redeem ourselves on the floor,” said Juju Watkins, who led USC with 20 points on 7-of-13 shooting, including two three-p

From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned her to become a “transcendent athlete.”

Despite a 24-point effort from JuJu Watkins, No. 3 USC fades in the fourth quarter of a 74-61 loss to No. 6 Notre Dame.

University of Southern California star JuJu Watkins is taking over as the face of college basketball. Driving the news: State Farm has signed Watkins to an NIL deal. This is the second-ever student-athlete partnership for the insurance company,

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

USC coach Lindsay Gottlieb sees more than just a bright basketball career for her star player JuJu Watkins—she sees ownership in the WNBA's future.