Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

Both M3 Group and roundtable6 are committed to ensuring a seamless transition for clients and employees. As part of this exciting new chapter, M3 Group will continue to operate under its established ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities. The program ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message ...

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...