The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct response to customer feedback — but many customers aren’t happy with it. Its new bottle is a more traditional-looking plastic bottle and, in turn, holds less juice, downsizing from 52 ounces to 46 ounces.

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle, reducing the size from 52 ounces to 46 ounces.

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

A story that caught our eye claims sales of Tropicana orange juice have tanked since the company changed the shape of its bottles.

Many displeased customers have accused the company of “ shrinkflation ” while expressing nostalgia for the original carafe-style design. The backlash mirrors a similar controversy in 2009 when a logo redesign angered Tropicana fans,

Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces.

The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap,

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.