Key Takeaways MicroStrategy purchased another $1.5 billion worth of bitcoin.The company now holds nearly 2% of all the bitcoin that will ever exist.MicroStrategy Chairman Michael Saylor also presented to the Microsoft board regarding the benefits of holding bitcoin last week.

The purchases took place over the week ended Sunday and were funded with share sales under the company's ATM program.

The software company has spent nearly $7 billion buying bitcoin in the past two weeks as prices have pulled back.

MicroStrategy stock was rising after the company announced that it had purchased some 15,400 bitcoin for about $1.5 billion dollars. In a filing released Monday morning, MicroStrategy said it had purchased the bitcoin for an average price of $95,

Just over a month after announcing plans to raise $21 billion through stock sales to help fund additional purchases of Bitcoin, MicroStrategy Inc. is already almost halfway to its goal.Most Read from BloombergRiyadh Metro Partially Opens in Bid to Ease City’s Traffic JamsAs Wars Rage,

The plan is simple: buy bitcoin, secure it safely, and hold it for the long term. If you sell, you will be selling directly into the hands of MicroStrategy and every other company running this playbook.

MicroStrategy acquires 15,400 Bitcoin, raising total holdings to 402,100 BTC, with plans for a large capital raise for more purchases.

MicroStrategy has purchased another 15,400 Bitcoin for $1.5 billion, bringing its total holdings to over 402,000 BTC.

How can Microstrategy borrow billions at 0% to continue buying bitcoin and what does this reveal about market players’ expectations.