Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

Jaguar, a famous luxury car brand from the United Kingdom, has embarked on a new and daring rebrand that moved away from the ...

After deleting much of its social media presence and putting out a cryptic ad, Jaguar is feeling the heat from its fans and ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its ...

Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

For many in the Republican Party, pro-family rhetoric is slowly replacing pro-life rhetoric. What began this July with ...