Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with ...
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...