To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...
The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...