To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...