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RBA boss warns she would raise rates again
President Vladimir Putin has stated that the Russian military possesses longer-range and more powerful missiles compared to ...
Iconic Jaguar driven by Hollywood legend in cult 90s film hits auction for eye-watering price – do you remember it?
YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...
MotorBiscuit on MSN8h
Jaguar fans are mad to the point of hissing following the brand’s refresh
Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Overhauls of ‘heritage brands’ raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Car Dealer Magazine3d
Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Jaguar Logo Drama: Design Boss Denies “Sniffing The White Stuff” During Rebrand
Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...