Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...
Jaguar is back in the news and courting controversy, after ditching its iconic leaping panther. But what was the point, asks ...
After deleting much of its social media presence and putting out a cryptic ad, Jaguar is feeling the heat from its fans and ...
Jaguar managing director Rawdon Glover says the newly shrunken UK dealership network will comprise partners in the right ...
"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.