From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.