Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its ...

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s ...