Tropicana customers incensed over unpopular bottle redesign

Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
"Shrinkflation": Tropicana customers incensed over unpopular bottle redesign
Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The new bottles reportedly hold 46 ounces, compared to the original 52 ounces.
Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.
Tropicana responds to backlash after new bottle design called ‘generic, no longer meaningful’
Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was introduced in 2011 — but earlier this year that shape disappeared.
Tropicana responds to backlash over juice bottle redesign as sales reportedly decline
Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces.
Tropicana Responds to Backlash Over Bottle Redesign: 'These Types of Changes Can Take Time'
The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap,
No ball at Tropicana Field in 2026 after Milton; new ballpark deal dies: Tampa Bay Rays
The St. Petersburg City Council has voted to spend over $23 million to repair Tropicana Field after Hurricane Milton ...
St. Petersburg City Council reverses vote, won’t repair Tropicana Field’s roof
The St. Petersburg City Council reversed course on Thursday and won't be spending money to repair the Tampa Bay Rays' ...
ABC 10 News4d
Fact or Fiction: Tropicana orange juice sales tank after company changes bottle shape?
A story that caught our eye claims sales of Tropicana orange juice have tanked since the company changed the shape of its ...
Seattle Daily Journal of Commerce3h
$23M repair approved for Tropicana Field roof
The go-ahead follows a decision last week to delay a vote on revenue bonds needed to finance a new, $1.3 billion ballpark.
Tampa Bay Rays Hit a Roadblock in Repair of Tropicana Field After Hurricane Milton Damage
The Tampa Bay Rays are having all sorts of trouble getting the local government to help them build their new ballpark, and ...
City reverses $23M decision to fix Tropicana Field for Rays
The St. Petersburg City Council reversed an earlier decision to spend more than $23 million to repair the roof of Tropicana ...
Yahoo6d
Tropicana fans are ditching the brand after a bottle redesign
Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck ...