A new study explores why magic tricks based solely on sound are rare, despite the many auditory illusions we encounter in everyday life.

Magic tricks make the impossible seem possible. Magicians have long captivated audiences with visual tricks, such as pulling a bunny from a hat or sawing someone in half, but tricks that rely on sound ...

The findings of this research carried out at the University of Fribourg show how our bodily rhythms affect our visual perception. Taking a deep breath to get a clearer picture is perhaps more ...

This study presents valuable findings to the field interested in inattentional blindness (IB), reporting that participants indicating no awareness of unexpected stimuli through yes/no questions, still ...

Research shows that when rating food for appeal or calorie content, judgments are influenced by the food choices we’ve made ...

Oleg Shupliak, the Ukrainian artist renowned for his captivating optical illusions, has once again stunned the art world with ...

Green is much more than just a colour for brands. Let's explore the psychology of green, its role in marketing, and how it ...

Robotic perception has long been challenged by the complexity of real-world environments, often requiring fixed settings and ...

An artificial skin for robots should be able to identify objects and materials without visual technology. The recognition ...

The following is a summary of “I feel your pain: higher empathy is associated with higher posterior default mode network ...