Universal’s Wicked achieved strong domestic box office success, setting records as the largest 2024 opening for a non-sequel film. It also reached key milestones for a Broadway musical adaptation. The film performed well globally,

The biggest U.S. opening weekend of the year is still Deadpool & Wolverine, which opened to $211 million at the domestic box office, followed by Inside Out 2 with $155 million, but Wicked managed to scoot past Beetlejuice Beetlejuice at $111 million.

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.