Creative Review
Having made his mark on the world of music videos and ads, the director is moving into features with the latest Paddington film. Here, he discusses taking on the mantle of Britain’s most beloved bear and why he’ll always have an affinity with short form
Lifting the lid on Pringles’ new rebrand - Creative Review
Sep 28, 2021 · Pringles has unveiled its first mascot update in 20 years as part of a global redesign led by Jones Knowles Ritchie (JKR). The new look has cropped up in several markets over the past year – in parts of Asia, as well as a stepped approach in the US – and is hitting shelves in the UK this month as part of the European rollout, coinciding with the 30 th anniversary of the brand’s launch in ...
How Pharrell Williams created his smash hit song Happy - Creative …
Jun 9, 2017 · In September 2014, Pharrell Williams’ Happy was named the most downloaded song of all time in the UK. It has been streamed 500 million times on Spotify alone and has become a staple at weddings, school discos and family parties.
Inside the ambitious music videos for Jungle’s new album
Aug 13, 2021 · Jungle are back with a bumper pack of dance-laden videos for their third album. The collective’s Josh Lloyd-Watson and co-director Charlie Di Placido explain the intensive process of making the choreographed one-shot videos, which were all filmed in just five days
Top 20 slogans of all time - Creative Review
We celebrate the fine art of phrasemaking, with this selection of the top 20 slogans of all time and the writers who came up with them
What makes the Tate logo so effective - Creative Review
Now over ten years old, Tate has grown into a significant brand, with its logo recognisable around the world. The idea of Tate as a singular brand hasn’t always sat comfortably internally, however, with the various galleries and publishing company expressing concern at the loss of their individual identities.
Dove tackles self-esteem and heavily-edited selfies in latest …
Apr 23, 2021 · Created by Ogilvy, Reverse Selfie begins with a young woman posting a photo of herself on social media. The film then plays in reverse, with the woman undoing the tweaks and staging that went into creating the image to reveal it’s not a woman at all behind the picture, but actually a young girl, barely in her teens.
Does Burberry’s redesign signal a new chapter for ‘British’ …
Feb 9, 2023 · In an interview with British Vogue published a couple of months ago, Lee said that “Burberry flies the flag for Britishness and for the UK and for culture. So we have to use our platforms because we have a responsibility to communicate those things.
How i-D influenced fashion photography - Creative Review
Nov 30, 2020 · In light of i-D magazine’s 40th anniversary, we examine how its embrace of subculture and the everyday reverberated across the fashion photography landscape
How CALM moved away from mental health’s ‘sad lad’ image
Feb 25, 2022 · CALM partnered with car brand Seat on the ‘grow a pair’ mural in London “We mustn’t lose the humour, the anger, the originality, the kind of dance moves that you don’t really see being exhibited by charities,” says the CEO.